E-Virus 2019 is the 13th annual conference on the hottest issues in marketing, branding and public relations. The main topic of the conference is data-based marketing.
The conference topics include:
- What data should be used to create marketing content?
- How to use Google's data to improve marketing?
- How to plan and implement data-based marketing effectively?
- Why can Facebook advertising improve both everyday communication and your website?
- How do Lithuanian companies apply analytics-based marketing and marketing automation?
- How should B2B marketing be based on numbers?
- What communication is effective and what underlying tools are valuable to brands?
Conference speakers come from Lithuania and the UK.
The event is designed for marketing and PR professionals to share best practice and expertise.
9:30 - 10:00
Registration and welcome coffee
10:00 - 10:50
The Future of Content: Why We Use it and Measuring the Effectiveness
Senior Account Manager, The Content Marketing Association (UK) > > More > >
Rob John is a Senior Account Manager at the Content Marketing Association (CMA) who started his career as a radio producer and host at the largest commercial radio station in the UK, Global Radio. After working within the marketing department for two years, he then went on to work as a Digital PR specialist at communication agencies, before joining the CMA. By working very closely with the largest publishers in the UK, the speaker has been discussing and promoting some of the largest content campaigns in the world. Over the last two years he has also judged a number of content awards and won a Gold and Silver Award at the International Content Marketing Awards before joining the CMA.
- How the content marketing industry has changed in the last two years?
- What it means for particular sectors?
- How to use data to create strong content and where to source this from?
- Why measurement is such a hot topic, and where’s it at right now?
10:50 - 11:30
Are You Using Google‘s Data Effectively?
Managing Director, Receptional (UK) > > More > >
Justin Deaville has been working in marketing for over 20 years. He is currently Managing Director at Receptional, a specialist search marketing agency which is a Google Premium Partner. Over the past year Receptional has won more awards than any other UK search agency, including the Chairman’s Award for Best UK Search Agency at the 2018 Drum Awards.
Google holds more data about us than any other entity in history. The data collected from our mobile phones ensures Google knows who we are, where we are, what we are watching and what we are buying.
Many advertisers and marketers have failed to use this information to its full extent – they are not yet using Google‘s data effectively.
- How to make sure you are using Google‘s data to improve your audience targeting?
- How is YouTube changing so it is easier for your prospects to take action?
- How will Google‘s machine learning help you get more value from your data – so you generate more leads more cost-effectively?
11:30 - 12:00
12:00 - 12:40
Data-Based Marketing. We Know Why but Do Not Know How
Head of Business Development and Strategy, iProspect (Lithuania) > > More > >
Igor Voičenica has more than 5 years‘s experience in digital marketing. He started his career in the Netherlands and helped develop a tourism start-up from a small company into a global player. In Lithuania, the speaker worked at advertising companies and was involved in developing technological tools and advising customers on effective digital solutions, marketing strategies and proper use of data. As a member of iProspect team, he is responsible for the agency’s business growth as well as development and implementation of business results-oriented digital strategies.
- Using data. Everyone knows it is necessary but rarely does it. Why?
- What data should be taken into account and what data should be ignored?
- How to plan advertising campaigns on the basis of available data?
- How should results be interpreted and used?
- How to make sure compliance with GDPR?
12:40 - 13:10
Why Facebook Knows Your Customers Better than You Do?
Digital Marketing Specialist (Lithuania) > > More > >
Daugvinas Liberis is a digital marketing specialist with more than 7 years of experience. His main area of competence is Facebook and other online advertising channels. The speaker has advised more than 40 international companies and developed strategies for, as well as drafted, administered and optimised, their advertising campaigns. The overall budget spent on advertising exceeds 2.5 million euros.
- How does Facebook timeline algorithm work?
- Why should each post be sponsored?
- How can Facebook advertising be used to improve everyday communication?
- How can Facebook advertising be used to improve your website?
13:10 - 13:40
Why Do I Help the Robot Which is After My Job?
Senior Marketing Analyst, Gjensidige (Lithuania) > > More > >
Gražvydas Judickas has been working in insurance, at the same company, for 10 years. Initially he was responsible for analysis, improvement and automation of insurance events’ processes. For the last two years, he has been in charge of Gjensidige’s data warehouse development as well as analytic CRM implementation and strategy in the Baltic states. The speaker is also responsible for the CRM specialists who will help implement the Baltic experience at Gjensidige group’s Nordic companies.
A case-study presentation on how analytics-based marketing and marketing automation are applied by an insurance company.
- Analytics by Gjensidige.
- Forecasting customer’s behaviour.
- Testing messages and channels.
- Marketing automation.
13:40 - 14:40
14:40 - 15:20
Let Numbers Show Where Your Leads Disappear
Partner, We Are Marketing (Lithuania) > > More > >
Julius Kaknevičius is a B2B marketing professional and brand architect with 14 years’ experience in online marketing and 10 years’ experience in brand development. The speaker is a partner of We Are Marketing, a B2B business marketing agency, responsible for digital marketing and creative services. When working with clients he makes sure that positioning, visual solutions, content and communication work in the same direction and bring clients growing results.
How should numbers be the basis for B2B and high engagement sales? How can this evoke marketing effectiveness?
- Why are B2B marketing‘s KPIs so rarely based on numbers and value for business?
- What helps create marketing effectiveness?
- How can funnel results be measured and used for decision making?
- What are the best practice case studies?
15:20 - 16:00
Will Robots Tell Who and How Strongly Love You?
CEO, Integrity PR (Lithuania) > > More > >
Daiva Lialytė has been in communication for 24 years. The speaker is head of the PR company Integrity PR, as well as Vilnius University Faculty of Communication’s partnership lecturer who also has active roles in non-governmental activities: she is Chair of the Board of the Crisis Management Centre, a member of the Board at SOS Children Lithuania Society and a member of the Court of Honour at the Association of Public Relations Agencies.
Neuroscience, Big Data, artificial intelligence, robotic process automation are keywords that catch your attention, are cool and drive you to action. They are strong drivers that promise, when being applied, to bring you love easily and without effort. Or on big money.
- What and how much is needed to be seen and heard?
- What and how much is needed to start a dialogue, build trust and long-term relationships?
- What communication is effective and what underlying tools are indeed valuable to brands?
16:00 - 16:30
Farewell coffee and discussions
The programme is subject to change
Presentations will be made in English and Lithuanian with simultaneous translation.